Background: As part of a capacity building initiative by the Rockefeller Foundation and UN Women, Expedition Mondial was in charge of designing and delivering a week long course in Customer Journey Mapping at Jomo Kenyatta University of Agriculture & Technology (JKUAT) in Nairobi, Kenya.
The purpose of the course was to give the students tools and methods for understanding the customer perspective in product, service and system development processes. Furthermore the course taught the students how to build a platform for collecting, visualizing, pinpointing and communicating insights and customer needs. This in order for the students to ensure they create desirable solutions that truly fit the user's context and meet their expectations.
The course resulted in a one week in-depth experience of service design, giving 30 master students customized tools for understanding customer needs in their future work as agricultural experts. Four of the students were also given the chance to participate as research assistants in a service design research project performed within the same initiative founded by the Rockefeller Foundation.